India’s Education Evolution: Startups at the Helm of Transformation

 India’s education landscape has undergone a significant shift in recent years, driven by innovation and technology. According to the Internet & Mobile Association of India (IMAI) report Impact Study of Edtechs in India: Driving Innovation & Creating Opportunities, around 85% of learners report improved outcomes thanks to edtech platforms.



While engaging content and high-quality learning resources are key drivers, the growing influence of artificial intelligence (AI) is transforming how education is delivered. This tech-driven shift has encouraged a new wave of entrepreneurs to tap into the expanding market.


AI-Led Civil Services Prep: SuperKalam


Among the rising stars is SuperKalam, an AI-based platform focused on civil services preparation.


“We’ve eliminated the dependency on human intervention for answering doubts, evaluating MCQs, and generating content. This allows us to scale learning massively,” says Vimal Rathore, co-founder of SuperKalam.


The startup boasts one coach for every 1.7 lakh users and offers personalized support. With nearly 5 million aspirants for the civil services exams in India, SuperKalam has seen growing enrollments—even before fully monetizing its platform as of June 2024.


Thriving Amid Limited Public Funding


Despite limited government investment in education, edtech startups continue to thrive. PRS Legislative Research data reveals that education funding has mostly stagnated, with only a marginal improvement in the 2023–24 Union Budget.


Inadequate teacher training is another pressing concern. Ministry of Education data for 2023–24 shows that 12% of primary-to-secondary school teachers and 48% of pre-primary teachers lack proper training or qualifications. While upskilling has long been a key focus for edtech, this highlights a deeper need to reform the overall education system.


Although past budgets emphasized developing elite educational institutions, primary education—foundational to students' growth—receives minimal attention. The pandemic further worsened K–12 learning outcomes across the globe, including India.


Bhanzu: Rethinking Math Education


Bhanzu, a startup that emerged from a Telangana government initiative during the pandemic, is reimagining how children learn math. Targeting learners aged 5–12, Bhanzu emphasizes fundamental math skills through a unique teaching approach.


“Our pedagogy boosts arithmetic speed by four times, enabling kids to excel academically and apply math in everyday situations,” says Neelkanth Bhanu, co-founder of Bhanzu.


The platform now has over 55,000 active learners, with 40% based in countries like the US, UK, and the Middle East. Bhanu believes online learning offers global exposure, unlike traditional classroom environments, which may lack such diversity.

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